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In creating WHITEROCK our objective is to provide practical and insightful management advice tailored to meet the needs of troubled smaller, mid-size organisations on an ongoing or project basis.

As a small but growing business we respond swiftly to situations, identify opportunities and can process information faster. By understanding your business, including your underlying goals, we deliver solutions that are viable, effective and workable for you.

We call it like it is.

WHITEROCK is built on many years of management experience with many smaller organisations and situations.

This has given us a unique insight into the workings of a wide range of industry sectors, including Manufacturing, Veterinary, Railways & transport, ICT, Professional Services, asset hireage and Infrastructure. Our dealings have also given us exposure to many owner operators and issues they face.

In creating WHITEROCK our aim was to provide practical and insightful management advice tailored to meet the needs of troubled smaller, mid-size organisations on an ongoing or project basis.

As a small but growing business we respond swiftly to situations, identify opportunities and can process information faster. By understanding your business, including your underlying goals, we deliver solutions that are viable, effective and workable for you.

We call it like it is.

WHITEROCK is built on many years of management experience with many smaller organisations and situations.

This has given us a unique insight into the workings of a wide range of industry sectors, including Manufacturing, Veterinary, Railways & transport, ICT, Professional Services, asset hireage and Infrastructure. Our dealings have also given us exposure to many owner operators and issues they face.

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Martin Macdonald

Has had 25 years of business turnaround experience and advising businesses on various transactions.

Has advised business in the food sector, fire and security, modular building, event management, railways, containers, and commercial property development and investment.

Member of IODNZ and has a very good appreciation of importance of good governance.

Has occupied COO, CTO , CFO and CEO roles in New Zealand companies.

Martin
Rene De Wit

An experienced public company CEO with a diverse range of business from 3PL logistics, printing, building supplies, Manuka honey, nutraceuticals, food manufacturing, packaging and aged care.

Experienced at implementing strategic plans, lean manufacturing, process improvement and guiding businesses through the quagmire of change initiatives.

He has an MBA and a Master of Science from Otago.

Rene has extensive iwi connections and agribusiness contacts.

Why WHITEROCK

We commit to building strong, trusting and enduring client relationships, working with and alongside your owners / management team.

Responsive Service:

As a small company we can respond swiftly to your needs, taking care of the issues while you remain focused on running your business.

Diverse Expertise:

We offer you access to wide-ranging specialist expertise across different industry sectors and will not back away from challenging issues.

Rapid Analysis:

Our ability to analyze complex situations and identify key issues rapidly will keep you moving ahead in a timely and cost-effective manner.

Objective Advice:

We always offer objective and independent advice, with practical and workable solutions and best value for money.

Extensive Networks:

We have established networks, including with potential purchasers, investors, partners, and other professionals.

Proven Success:

Our track record of success is evidenced by our clients achieving value while enhancing commercial outcomes.

Networks

On-Demand Expertise:

With commercial discretion, we engage other select experts (such as HR, Payroll, safety, and ICT) with complementary skills and specific sector knowledge to provide our clients with expertise, on an ‘as required’ basis.

Banking Connections

We also have established relationships with debt providers (trading banks).

Equity Support:

Equity can be provided.

Transaction Partnerships

We also have established relationships with a range of other professionals who assist in executing a range of business transactions, such as lawyers and accountants.

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